"The difference between the almost right word and the right word is really a large matter – it's the difference between the lightning bug and the lightning." – Mark Twain


Effective Content Writing Services That Earn Your Products & Solutions a Positive Response


How my effective content writing services can help you get what you want from your marketing content.

You want effective content writing services that will help you grow your business and and I want you to hire me as the freelance copywriter to provide those services for you. This reminds me of one of my favorite quotes.

The quote was made famous by the late, great motivational speaker Zig Ziglar and it goes like this: “You can have everything in life you want if you will just help enough other people get what they want.”

Mr. Ziglar’s words – simple, direct, memorable – embody what I aim for as a provider of effective content writing services. And, in my business relationships.

So, how can I help you get what you want?

You no doubt have some very specific ideas about what you want from your marketing content. Based on my experience your wants could fall anywhere along the following lines (or beyond):

  • You’re with a large company that’s gone “all in” on content marketing. The mindset of your marketing leadership is similar to that of Rishi Dave, executive director of digital marketing at Dell Inc.: “High volume, high-quality content is the game now. The more content I put out on a regular basis, the more leads I acquire.” (B-to-B Magazine, 11/18/2013)

You have a sizable marketing staff and a number of talented writers. But with the high volume of quality content you’re in charge of producing…from time to time you need to contract for outside expertise that can provide you with effective content writing services.

Let me help you get what you want.

  • You’re a marketing Pro with a fast-growing company that runs a lean marketing department. Your company is loaded with subject matter experts, some of the best in the business. They all have valuable industry expertise and insights to share – and great stories to tell. In short, your company is sitting on a goldmine of content. But while most of these folks love to talk, few of them have the time, energy or polished skills for effective content writing. So you want a versatile and skilled  marketer and freelance content copywriter who can get this information and expertise – and great stories (because stories sell) – on the record.

You want a top-notch interviewer and communicator who will mine the minds of your top technicians, executives and sales pros and refine their gray matter into gold. Google-friendly, reader-friendly content gold. Content you can use and reuse, purpose and re-purpose into a variety of B2B marketing tools:

(1) Well-researched, highly readable white papers that educate, inform and persuade your readers.

(2) Google-friendly, customer and prospect-centric blogging that showcases the intellect, wit and wisdom of your company’s most valuable asset – its people.

(3) Website content, email, direct mail, videos, press releases, by-lined articles and case studies that build awareness, create buzz, prove the worth of your products and services – and, most importantly, drive sales.

Let me help you get what you want.

  • You work for or own a small business and have limited resources, little time and no full-time marketing staff. Still, you understand how important good B2B copywriting and content is to your success. So you want a versatile B-to-B copywriter who can capably handle ALL the writing needs you have. (After all, you don’t have the time to be interacting with several different freelancers.)

You want and need effective content writing services but you can’t afford to blow money on shoddy work. Because your definition of effective content writing services are services that result in marketing content that multiplies website visits, downloads and email and direct mail responses. Effective content writing services for you means the sweet sound of a ringing phone and meaningful conversations that lead to productive meetings and profitable SALES. After all, what good is good content if it doesn’t do something good for your business’s bottom line?

Let me help you get what you want.

In the end, regardless of what stage your business is in or what size of business it is, what you want from your marketing content is a positive and profitable response from those who come in contact with it. And as the Chief Content Officer, bottle-washer and dog-walker (Wilhelmina “Willi” Nicastro, my cute little red-headed miniature dachshund) for Positive Response I’m all about getting you the content and copy that gets your business a positive and profitable response in the marketplace.

I can and will help you get what you want. Give me a call today at 614.747.2256 and let’s talk specifics.