“I hired Ernie to clean up and rewrite the copy on my website. I had some conversations with one of the Web's "top" copywriters before meeting Ernie. The guy quoted me a flat rate per page without any understanding of my business goals or market. Ernie took the time to understand my business strengths, weaknesses and goals. We started with an hour long interview keyed off of pages of questions he sent to me.

"The results were outstanding. He not only did a great job on the copy, he became a trusted marketing advisor. I'm planning on doing a follow-up direct mail marketing plan as a result of his performance and commitment.”
- Martin Harshberger, Owner, Measurable Results LLC

“Ernest Nicastro has a thorough command of the English language and knows how to use it effectively. We now have a sales and marketing tool that is second to none. I know from the presentations I’ve made that Ernest's words and ideas, and the facts, figures, client stories and related information he pulled together and articulated for us…are having a positive impact on clients and prospects.

“So if you’re in the market for the services of an excellent writer and marketer…who will dig and probe for the vital information needed to convincingly communicate why people should do business with you – instead of someone else – give Ernest a call. You'll be glad you did.”

James Reed, Director of Sales, Inter-Action Consultants, North America

“Working with Ernest will not only yield excellent professional results, but will also be satisfying from a personal point of view: always ready to go the extra step to 'get it right,' Ernest is also a great source of tips and thoughts about what is working in marketing and communication and how the business is evolving. We are very pleased with the corporate brochure Ernest created for IAC Corp, and he has so much more to offer that I am sure I will be working with him again.” - Gabriele Rosazza Prin, VP Operations/Deputy CEO at Inter Action Consultants Corp.

"I've used Ernie for several important copywriting projects and I highly recommend his services. He's a consummate professional, he writes effective copy and he charges a reasonable fee." - Bob Roscoe, CEO/Founder, That's Great News

"As a private equity management and investment banking firm, some of our clients don't have a lot of time or money to spend on marketing so it's critical that we cut through all the marketing fluff and get right to what really works - and that's what Positive Response gives you. Since we've started using the strategies outlined by Ernest, our client's marketing is FINALLY paying off. One client took one of the letter templates Ernest provided, mailed it to 200 people, and picked up 5 new clients instantly.  Another strategy is working like magic to generate new referrals." - Steve Garrett, Managing Partner, AccessEdge Value Network, LLC

"We were looking for a writer who understood sales and marketing. We decided to go with Ernest Nicastro and Positive Response. Not only he could put selling power into the materials, he also put in extra efforts to get the project out to meet our tight deadline and to work with our graphic design house. As a result, we were able to launch our marketing campaign successfully." - Hayden C. Hong, President/CEO, Long Circle, Inc.

"Thank you for your help with the new letter program for our conservation program. Not only were you easy to work with you were prompt and very responsive. The text of the letters is exactly what we were looking for, easy to read and very appealing to our particular customer base. We look forward to working with you on future projects."

Cindy Smith, Customer Marketing, Colonial Life & Accident (Now part of UNUM)

"Ernest Nicastro is a talented copywriter and savvy marketer. His words and his ideas get results."
Bruce Luecke, Business Owner/Business Coach, Action International

"Everyone at Timberland is extremely pleased with the results. Our work with the Positive Response team helped us achieve a substantially sharper focus, and a much stronger and dynamic positioning of the company. More importantly, sales are up dramatically. As of this writing the company is on track for a record-breaking year." - Dave W. McKim, Vice President, Timberland Custom Homes

"It was a real pleasure doing business with you for the development of our introductory sales letters. You really took the time to understand each of our vertical markets and developed excellent communication pieces. We already have seen response from our brokerage letter that you created for us. I hope we can do business again in the future."

Lynne Doyle, Mgr. of Marketing and Communications, Atlantic Group Sales, Output Technologies (Now DST Output)

"Sales are up over 100% from a year ago; due in large part to the highly effective direct marketing program you created for us."
Eric Postle, Principal - Business Properties, Inc. (Eric is now with Washington Partners)

"I had the chance to surf your [EC Outlook] new website today. You have improved it greatly. The product positioning is much crisper." (E-mail sent to company's President & CEO after re-launch of the corporate web site with all new content.) - Tom Frederick, General Partner - Venrock Associates

"I'd like to express my thanks for the terrific job you've done for our specialty printing company. As I write this, our Marketing Director is in Southern California at the urgent invitation of a two billion dollar computer manufacturer. And later this week a delegation from an even larger silicon valley network company is visiting us! These developments testify to the effectiveness of your writing and your counsel. We look forward to working with you again." - Jeff Martine, (former) President, Telepress