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Copywriting Samples
Email
& Direct Mail Copywriting
Copywriting for Corporate Capabilities Brochures
Copywriting for White Papers & Case Studies
Content Marketing/Newsletters/Press
Releases/Editorial
Web Sites/Online Sales Letters/Landing
Pages
EMail and Direct Mail
That's Great News!
That's
Great News! outsources a lot of its back office and marketing
work to the Philippines and teamed with
another business to offer outsourcing to its customers. I wrote
the email they used for their initial marketing effort.
EMail, short version
EMail, long version
EC Outlook
Email to drive attendance for customer
conference.
Welcome/Stick Letter, Before & After
That's Great News!
sells plaques. They sell them on a "we'll send it to you and
you have 30 days to pay
us or ship it back at our expense." The company was getting too
many returns. I strategized with them
and created a new "stick" package that included a new letter and
two additional enclosures.
The new package cut the product return rate.
"Stick" Package (Before)
"Stick" Package (After)
What's Working NOW!
I write all the copy and
promotions for the What's Working NOW online training and
education webinar events.
EMail: Social Media Webinar
This was a paid webinar at $119.00 per seat
and we had over 140 attendees.
EMail: Marketing On A Shoestring Webinar
Email: Search Engine Marketing Webinar
Email: Cold-Calling Webinar
Email: David Meerman Scott New Rules
Webinar
IAC
EMail
Salespeople use this
email as a follow-up to their voicemail.
What's Working
NOW!
Series of three
postcards to drive attendance at a one-day conference on B-to-B
marketing.
Postcard Campaign
Attention-Grabbing Coat Hanger Postcard
(JPEG)
(Yes, we
actually mailed it as shown.)
Offshore Alert
Direct Response Letter
This letter and its
hard hitting facts helped drive registrations for the company's
annual conference.
Filtration
Solutions
Self-Mailer Letter
The
response rate
was 5%. The self-mailer format I recommended was very economical.
With
telephone follow-up,
CSi Complete pulled a 14% response rate and closed business with
more than 5% of the businesses targeted.
Northside Building Contractors
(Commercial roofing company)
Postcard Campaign
(Cards 1 - 3)
Postcard Campaign
(Cards 4 - 5)
Performance Tools
High Impact
Post-Tradeshow Mailer
Magic Plumbing
Postcard
Campaign (Cards 1 - 3)
Postcard
Campaign (Cards 4 - 6)
The company had been
in business for more than 25 years under a couple of different
owners. No
one had ever thought of the "oh so obvious" benefit-laden
tagline. I did.
Paule Attar
Salon & Spa (Writing as a woman FOR women.)
Direct Response Letter
This letter
targeting women
business owners and executives generated a
nearly 4% response. It's a prime example of how a good writer,
like a good actor, can convincingly play many different
roles. (Personal note: While writing is my vocation, acting is
an avocation.)
Lincoln
Financial Group
Direct Mail
Package
Financial services
writing can be challenging with all the compliance issues.
Fortunately,
in another life I worked as a stockbroker so I'm very familiar
with what you can and cannot say.
U.S. Bank of
Washington
Letter and Brochure
U.S. Bank
launched an
internal
marketing program aimed at motivating employees to refer
friends
and
family. This letter (from the bank president) and
brochure introduced the program.
Southerland
Communities
(Land Developer)
Direct Mail Package
"If anyone deserves
special treatment it's you." That's the lead for the letter in
this DM package mailed to veterans.
Action International
"Ouch" Letter
This letter, with a
one-word headline of "Ouch,"
was part of a successful multi-step lead-gen program.
Business Properties Commercial
Real Estate Brokers
(one complete
letter and five excerpts)
Letter Series
I wrote a series of six sales
letters for this startup one-man commercial real estate brokerage. Eric
Postle,
the "one man," credited this series with helping his new firm get
off to a roaring start.
Audit My
Bills
Letter Series
Audit My Bills helps companies
lower their bills and get refunds from basic service providers.
Corporate Capabilities & Marketing Brochures
Capital Resin
Corporation
Corporate
Capabilities Brochure
Founded in 1976,
Capital Resin Corporation is a contract manufacturer of specialty
chemicals
with an outstanding track record of service to their customers. A
great bunch of people to work with.
Inter-Action
Consultants
Corporate
Capabilities Brochure
A Paris-based
consulting company that's been very successful in Europe is
working hard
to break into the U.S. market. This detailed brochure is part of
that effort.
Long Circle,
Inc.
Corporate
Capabilities Brochure
A Chinese-American
entrepreneur, who set up a company to provide China-based
high-tech
engineering
and R&D services contacted me (from Shanghai, China no less)
to help them tell their story.
Timberland
Custom Homes
Corporate Capabilities
Brochure
Exhibitors
Carpet Service
Corporate Capabilities
Brochure
Systems
Technical Sales
Barcode equipment and consulting
Marketing Brochure
White Papers & Case
Studies
White Paper
Key Website
Security Facts To Know
White Paper
Reusable
Packaging: Good For The Environment. Good For Business.
White Paper
Selecting and Working With an Application Service Provider (ASP)
Case Study
ECOutlook.com Helps Bristol-Myers Squibb Lower Transaction Costs
Content Marketing/Newsletters/Press Releases/Editorial
Content
Marketing
Article-length blog posts for Stevens Worldwide Van Lines
Opening an International Office: 3 Key
Considerations When Relocating Employees Overseas
How To Execute A Successful Corporate
Relocation: Follow These Six Steps to Ensure a Smooth Move
Tips for Moving in the Winter -- and One
Reason Why It's a Good Time to Move
Questions To Ask Your Mover – Or, Yourself
Managing
Your Move: 3 Tips For Holding Down Costs and Minimizing Stress
7 Common Sense Tips for Preventing Identity
Theft When You Move
Article-length
blog posts for Heilind Electronics
I had never written a single word for the connectors industry
before doing so for this client, the largest
interconnect specialty distributor in North America. Heilind's
blog is currently scheduled to launch in the
second half of June, 2012.
Article-length
blog posts for Earnest Words
Posts also ran as featured articles in
MarketingProfs.com and
RainToday.com
Get It Right When You Write (Or Speak): 3 Commonly Misused Words
Why Do People Write This Way? (And How You
Can Avoid Doing The Same)
Seven Score And Seven Years Ago: Writing
Lessons We Can Learn From Lincoln’s Masterpiece
Albert Mensah (Inspirational Speaker)
Newsletter for Clients
& Prospects
Auto Hound
Customer Newsletter
Press
Releases
Announcing
New Business Win
Announcing New Executives
Announcing A Paid Webinar With Spyro
Kourtis
Announcing A Business Conference on B-to-B
Marketing
Announcing A Paid Webinar With David
Meerman Scott
Central Ohio Theater-Goers Summoned To Court
I wrote
the above press release for a local theater group and also acted
in the production.
Article
"How Elvis
Helped Seal The Deal: Capturing Attention & Profits With
Dimensional Mail"
Published in Deliver
Magazine, a publication of the USPS
Article
"Vendor-Managed
Inventory Systems Utilize Emerging Software Technologies"
Published in The
Houston Business Journal
Article
"Promise vs.
Reality: EDI, XML and E-Business"
Published in Electronic Commerce World
Article
"E-Business Is
Not A Reality Without Firm Connectivity"
Published
in The Houston Business Journal
Web
Sites/Online Sales Letters/Landing Pages
Online Sales
Letter
"Or Will You
Too Break Down Sobbing, Head In Hands, Crying Uncontrollable
Tears of Relief..."
Jason Evans, CPA Tax Debt Relief Kit
Web Content For
A Strategic Planning Consultant
Strategy Execution: How to differentiate
your business from 95% of the competition
Bottom Line Coach Strategic Plan
Development & Execution Process
Executive Coaching
Online sales letter for the consultant's
book: Bottom Line Focus
Landing page to
drive webinar registrations
"Cold-Calling: The Cold Hard Facts About How To Succeed"
What You Need To Do...To Make Cold-Calling
Work For You
Landing page to
drive webinar registrations
"What's Working NOW In Search Engine
Marketing: How To Get More Hits, Clicks, Leads & Sales"
Web site home
page copy
"7 Differentiators That
Can Make a Difference In Your Business"
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