“Poor Faulkner. Does he really think big emotions come from big words? He thinks I don’t know the ten-dollar words. I know them all right. But there are older and simpler and better words, and those are the ones I use.”

– Ernest Hemingway

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Ernest W. “Ernie” Nicastro

Business-to-Business Copywriter

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Experience. Versatility. Talent. Pick Any Three.

  • 20 years of business-to-business copywriting experience.
  • Portfolio of projects that includes pretty much every form of marketing, public relations and sales content there is: Copywriting of website content, email, direct mail, print advertising, radio, blogs, white papers, case studies, brochures, postcards, press releases, by-lined articles, newsletters, landing pages and on down the list.
  • Varied industry experience that includes software, hardware, managed IT services, electronics components manufacturing and distribution, commercial real estate services, financial services, facilities maintenance services, publishing, website security, business process outsourcing, management consulting and more.
  • As for talent, I trust you to make that judgment; and there are more than enough work samples on this site for you to be able to do that. So please take a look and if you like what you see and you have a need – well, you know what to do.

Positive Response
Words that win.

Contact Ernest Nicastro
614.747.2256
enicastro@positiveresponse.com
6004 Coventry Bend Dr.,
Hilliard, OH 43026