Ernest Nicastro: Professional Copywriter

"Words, sentences and ideas that move people, products and services."

That's what you get when you get me to write for you. That, and peace of mind.

Because you get someone that gets you and what you want from someone like me. The right words, yes. Simple, direct, engaging, persuasive, on occasion maybe even funny. Words that work. The right sentences, yes. Easy-to-read, in tune, on key, in character with your company, product, service. Sentences that sing, and that will have your customers and prospects singing along. You get ideas as well. Ideas borne of more than twenty-five years of business experience.

Most importantly, you get peace of mind. Because you get someone who has what it takes to take your writing project from start to finish, from raw to remarkable. And do it all with the least amount of headache and hassle for you.

It all starts with a process I call "finding your magic."  During this process I zero in on the most relevant and meaningful details about your company, your product, your service, your customers and prospects. I'll then use these details to write copy that speaks to their wants and needs in terms of your offerings and solutions. I call it "you-centric" copy. "Finding your magic" is why when I start writing your copy you'll get very few questions from me, if any. It's why you'll get first drafts that shine - and, are always delivered on time.

In more ways than one, I'm earnest. For sure, you can count on an earnest effort and earnest words. 

Brains, creative brawn, business expertise. Pick any three.

Special skills:

• Direct response, action-inducing mindset focused on the wants and needs of your target audience.

• Conversational, highly readable writing style that engages, influences and persuades.

• Versatility - ability to deliver effective copy and content for any industry or company to address a variety of needs: Email copy, web site content, direct mail, blogging, press release writing, feature article writing, video scripting, speechwriting.

• Turnkey capabilities: network of accomplished graphic/web designers, photographers, illustrators means one point of contact and a single cost-effective solution.

Before and after. I did a Marcom rewrite project a while back. Looking at these "before" and "after" documents is another good way for you to get a feel for my capabilities. To see these materials click here. 

Who and what do you want to move today?

Ernest Nicastro

Positive Response

6009 Tuswell Dr.
Dublin, OH 43016

614.747.2256

enicastro@positiveresponse.com

Writing Samples

Testimonials

"...always ready to go the extra step to 'get it right,' Ernest is also a great source of tips and thoughts about what is working in marketing and communication and how the business is evolving. We are very pleased with the corporate brochure Ernest created for IAC Corp., and he has so much more to offer that I am sure I will be working with him again.”

Gabriele Rosazza Prin
 VP Operations/Deputy CEO
 IAC Corp.

"We were looking for a writer who understood sales and marketing. We decided to go with Ernest Nicastro and Positive Response. Not only he could put selling power into the materials, he also put in extra efforts to get the project out to meet our tight deadline and to work with our graphic design house."

Hayden C. Hong
President/CEO
 Long Circle, Inc.

 "I've used Ernie for several important copywriting projects and I highly recommend his services. He's a consummate professional, he writes effective copy and he charges a reasonable fee."

Bob Roscoe
CEO/Founder
 That's Great News

“We now have a ...marketing tool that is ...vastly superior to the standard marcom piece of this type. I know from the presentations I’ve made that Ernest's words and ideas, and the facts, figures, client stories and related information he pulled together and articulated for us…are having a positive impact on clients and prospects."

James Reed
Director of Sales
IAC, North America